Hicham Lemalmi
Ads Manager · Brand Builder · AI Automation
Results-driven professional with 20+ years across IT management, e-commerce brand building, and performance advertising — now relocating to Padova, Italy.
Two decades of building brands & campaigns
Results-driven digital marketing professional with 20+ years of experience spanning IT management, e-commerce brand building, and performance advertising.
Proven track record managing multi-channel paid media campaigns across Google Ads, Facebook Ads, Pinterest, and TikTok for brands targeting the US, UK, and European markets.
A passionate early adopter of AI-driven automation and MCP integrations for data analytics and campaign optimisation. Currently based in Morocco, planning a full relocation to Padova, Italy.
Professional journey
Blogger, Affiliate Marketer & AI Content Specialist
- Built and managed a blogging operation in a competitive niche with affiliate monetisation and traffic strategies.
- Pioneered AI-generated content workflows, cutting production time significantly while maintaining quality.
- Explored traffic monetisation methods and integrated MCP connector pipelines for analytics automation.
Co-Founder & Digital Marketing Director
- Founded a UK-registered fashion brand and led all digital marketing operations from launch.
- Built and scaled Google Ads campaigns (Shopping, Search, Display) — the most successful channel in the portfolio.
- Managed the full e-commerce lifecycle: product, brand identity, paid media, and analytics.
Founder & E-Commerce Brand Manager
- Left the public sector to launch a leather accessories e-commerce brand targeting the US market.
- Discovered and mastered Facebook Ads, Pinterest Ads, and TikTok Ads from scratch.
- Built the brand from zero on Etsy in 2020; scaled to multiple stores across different product lines.
IT Department Head (Classified Services)
- Held senior IT leadership roles across multiple classified government and military institutions for 13 years.
- Managed and supervised IT infrastructure, specialist teams, and inter-departmental technology projects.
- Details classified under national security regulations.
IT Specialist
- Started his career as an IT specialist in the public/military sector.
- Developed foundational expertise in systems administration and infrastructure management.
Core skills & competencies
01Paid Advertising
Google Ads (Shopping, Search, Display), Facebook Ads, Pinterest Ads, TikTok Ads.
02E-Commerce
Etsy and Shopify ecosystems, product listing optimisation, marketplace management.
03Analytics & Data
Campaign analytics, performance tracking, AI-assisted data interpretation.
04AI & Automation
AI content generation, MCP connector workflows, automated campaign optimisation.
05Brand Building
New brand creation, positioning, visual identity, go-to-market strategy.
06Content & SEO
Blogging, affiliate marketing, traffic monetisation, SEO fundamentals.
Target roles
Actively seeking opportunities across Italy and European markets — open to remote, hybrid, or on-site roles.
Let's build something remarkable
Relocating to Padova, Italy in 2026. Available for remote, hybrid, or on-site roles across European markets.